Beef, Retail's MVP
Looking for ways to boost your bottom line? Start here to find no-nonsense information about what’s driving sales nationwide.
We're here and we're ready to support you!
BEEF CONSUMER INSIGHTS - FEBRUARY 2024
.tif?keep=c&u=nvwl20 "FY24 Fall Refresh Holiday Kitchen Still Image")
Learn about key beef consumer behavior trends heading into 2024.
NATIONAL BEEF TENDERNESS SURVEY
Despite the challenges the beef industry has faced over the last 30 years, including drought, herd liquidation, fluctuating supply, and input costs, the quality of beef and tenderness has seen great improvements.
retail beef bites
catch the latest news on beef retail sales and insights for your business
THE VALUE OF BEEF IN THE SHOPPING CART
When asking consumers for reasons to head to the grocery store, a recent study released by Kagan Retail IQ, found nearly 40% of consumers are heading to the grocery store to stock up or fill-in for items needed to make meals at home, and nearly 25% are heading to the grocery store for same-day purchases, i.e., lunch, dinner, snacks, etc...
CAPITALIZING ON BEEF’S NUTRITION WITH CONSUMERS
It's no surprise that improving one's diet is a common resolution people make every New Year's Eve. According to a recent Forbes survey, of the 1,000 people surveyed, 32% of respondents cited improving their diet as their top goal for 2024. Losing weight, improving mental health, and improving fitness also made the top five.¹ Overall, this clearly shows that most people want to live healthier lives going into 2024.
TODAY'S BEEF CONSUMER WEBINAR
Digging into the latest data around beef consumers' purchasing behavior, perceptions, and overall trends in the retail market.
HALF-WAY THERE: RETAIL BEEF PERFORMANCE AT THE SUMMER MIDPOINT
According to the Farmers’ Almanac, the official midpoint of Summer occurred on August 7, 2023. This also means that we are approaching the end of summer grilling season, which typically runs from Memorial Day through Labor Day. Summer grilling season is typically one of the best seasons for beef sales...
tools of the trade
Make the most informed choices for your business
weekly wholesale data
Get a unique top-line view of average reported wholesale prices on beef subprimal cuts. Charts are prepared using data from USDA Market News and the VMMEAT® System by Meat Solutions.
cut charts
Our beef cut posters are the most effective tools for learning about the various cuts of beef, where they come from on the carcass, and the recommended cooking method for each cut.
yield data
Review general guidelines for approximate yields when fabricating newer beef cuts from traditional subprimals, like those from the Chuck primal. Start here, then do your own testing to dial in exact numbers for your operation.
resources for retail dieticians
Health and nutrition are top of mind for consumers and can be a barrier when deciding to purchase beef. With more dietitians working in retail grocery, there's an opportunity for meat departments and dietitians to work together to help consumers understand the meat case, the nutritional benefits of beef, enhance food safety and provide meal solutions.
do you directly market beef?
The Beef Checkoff’s Northeast Beef Promotion Initiative works to promote beef and beef demand for all beef, regardless of production practice or labeling claims. We have seen a growing need to help consumers find local sources of beef, as demand for these resources has risen. We would like to invite local beef companies/markets and direct-sell farms to submit their information to be featured on our Northeast Beef Directory.
join our RETAIL newsletter
Fresh Monthly Updates and Alerts providing the latest on beef sales at retail and consumer trends.